The CEO of AgroNigeria, Bar. Richard-Mark Mbaram has said Nollywood has a pivotal role to play in the nation’s quest in advancing its agricultural sector.
Mbaram stated this during a press conference on the collaboration between AgroNigeria and Nollywood at the company’s office headquarters in Ikeja, Lagos.
The CEO who alluded to the just-concluded Feed Nigeria Summit 2018, said the presence of Nigerian singer and songwriter, Omawunmi Magbele, was significant to the new phase of the organisation named AgroNolly.
He explained that this new phase is the use of the movie industry to highlight the success of the agricultural sector in a bid to lure investors.
Mbaram stressed that this move is a very important step in the next stage in the nation’s agriculture because it is aimed at getting the youths involved in the sector.
According to him, “by movies and TV series, this will convince them to consider agriculture as a career choice.”
“When we put our minds to something and start it, we go in full force. Even if we stop halfway, you know we are coming back with more energy to make sure things go well.” Mbaram enthused.
The CEO and Editor in Chief of AgroNigeria and AgroAfrica, who disclosed that the project would start soon, noted that there was no cause for worry as the project would have strong academic and financial backing.
He revealed that some potential partners which include; Oxfam Africa, CIAT, and Africa Development Bank (AFDB), had taken interest and ready to work with the company on the project.
On the target audience, Mbaram said the major target audience are top farmers, investors and opinion leaders.
The CEO, however, added that due to the massive involvement in commercial agriculture in Northern Nigeria, more priorities shall be given to the region but that other parts of the country would also be well considered in the content.
He stated that on the continent, “South Africa, Kenya, Ghana and the Sahara district” would be given top priorities.
Mbaram said that to ensure the message gets to the target audience, the organisation would employ systematic and top-to-bottom mode.
He said the project would begin as a nonprofit enterprise, but would not remain so with time.
He therefore urged stakeholders to unite and show capacity to move the industry forward, as this would attract international investors and aids.
“The sooner the private sector moves, the government will know they have been left behind and key in to pick up”. He said.
The cost of the AgroNolly project is said to be 700 million naira for the first phase while 350million naira would be for Nigeria alone.