Fidelity Bank Plc, top Nigerian lender, on Monday unveiled a new savings promotional campaign driven principally by digital technologies to promote a culture of savings amongst Nigerians in consonance with the financial inclusion strategy of the Central Bank of Nigeria (CBN).
Tagged “Get Alert In Millions (GAIM) Season 3”, the scheme is designed to reward new and existing customers of the Bank for their patronage. This unique initiative which is expected to run till June 2019, a duration of six months, will see customers cart away a total N110 million in cash prizes.
Whilst the promo is targeted at a cross section of banking customers, the Bank apart from using traditional channels will utilise digital platforms to reach underserved areas. In view of this, the Bank launched an Online Account Opening Platform using Quick Response (QR) code.