Home Business Xpress Payments attracts non bank users with products, services
Xpress Payments attracts non bank users with products, services

Xpress Payments attracts non bank users with products, services

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Many industry stakeholders have recognised the need to put in place incentives in order to bring more people into the financial space, this is as a result of large number of Nigerians still financially excluded, predominantly in rural areas.

In 2016, 58.4 per cent of the nation’s 96.4 million adults were financially served, compared to a target of 69.5 per cent – leaving 41.6 per cent (about 40.9 million adults) financially excluded, according to latest data from the Central Bank of Nigeria.

The exposure draft of the ‘National Financial Inclusion Strategy Refresh’ report, released recently by the apex bank, showed that only 36.9 million adults were banked in 2016 while over 59 million were unbanked.

According to the Managing Director of Xpress Payment, Oluwadare Owolabi, other major constraints to financial inclusion in Nigeria include poor network coverage, inadequate agency networks, high cost of setting up agents, and lack of adequate of adequate awareness.

Owolabi says, “The poor network coverage greatly hinders the provision of basic agent banking services in rural areas. It becomes very difficult to carry out transactions in these areas.

“While the CBN has issued the mobile money licenses to a number of organisations, not all of them are actively running/selling the services in the areas where people are financially excluded. This is due to the inability of the business to generate enough revenue that encourages these operators to sell their products and services in these regions.”

He, however, noted that increasing the visibility of agent branch network as well as opening additional or new branches were affected by high setup costs.

According to him, trust is also a major constraint as the target markets are not ready to adapt to the changes in payments methods and will rather go back to the conservative methods of keeping money at home.

Owolabi adds, “The Know Your Customers requirements are also seen as limiting, as the target audiences do not always have the appropriate requirements to be agents and completely puts them off the initiative.”

On the need to boost awareness, he says, “In some countries, the government laid more emphasis on this initiative by directing people to get their salary payments from the mobile money platforms. Our government must also push some payments unto the platform. This worked, but it turned out that the usage by the people was only once a month when salaries are paid. Although it created awareness but usage was limited.”

He stresses the need for more education and sensitisation on financial inclusion in a bid to reduce the number of those who are financially excluded, for instance farmers in rural areas.

“It is also important that products are provided that meet the needs of these farmers, e.g. microloans and micro insurance policies that create opportunities for the farmers,” Owolabi says.

He says the reduction of account opening requirements, removal of minimum deposits for these people, readily available access to the agency-banking network, among others, will make it less cumbersome for people to open accounts.

According to him, the basic and key role telecommunications companies can play in deepening financial inclusion is the provision of a wider and more accessible network coverage in remote areas.

He also says the quality of network provided should be high and guaranteed, adding, “This will go a long way in boosting activities of agent banking operators in rural areas.”

The Xpress Payments MD describes Kenya’s Mpesa as one of the biggest success stories from Africa in terms of mobile payments and agent banking.

He says, “One key lesson learnt is that Mpesa facilitates a variety of services through the mobile phone. Of importance is the fact that Mpesa user can transfer money to registered and non-registered users of the platform. This greatly increases the spread of users. A non-registered receiver of money through this platform is forced to register to access his/her funds.”

Owolabi says policymakers in Nigeria should also focus on increasing the number of services and products available, besides the cash in and cash out options.

He says, “Loans, insurance schemes, and lending could be introduced to encourage the financially excluded to take up these services. They can also encourage more players and aggregators to sign up through the provision of grants and long-term loans at very low and minimal interest rates.

“We should also understand that we are phased with a peculiar situation in Nigeria. The bank’s network in Kenya was limited before Mpesa. In Nigeria, we were of age when mobile payment was introduced, with about 8,000 to 10,000 branches in existence. Nevertheless, attractive products and services will determine performance in this sector. Policymakers should take time to invest in research that will strategically develop and build peculiar products for our people.”

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