The Computer Village, Ikeja, Lagos is always a beehive of activities. The momentum, however, scaled up on Thursday, October 17, as the biggest tech market in Nigeria hosted the first draw of the current wave of sales promotions in the country, the Recharge and Win Big promo otherwise known as My Own Don Beta. It is a customer-reward initiative recently launched by national telecommunications company, Globacom.
Before now, the Computer Village, the biggest assembly of ICT traders in West Africa which majorly deals in tech-related equipment and accessories, was rarely used by corporate organisations as a springboard to spread promotional joy to many homes across Nigeria as witnessed last Thursday. It has simply been a market place where buyers and sellers mill around the almost choked up streets that make up the village, moving cartons of computers, telephone handsets alongside their accessories.
While some move the goods in trucks; others use their naturally endowed “trucks”, their shoulders, to get the job done or simply hold such in their hands if it is within tolerable limit.
The noise, the jostle, the shove and the endless stream of human traffic are the regular features of the market. As tight as the market is and in order to show the world that this promo is not only real but transparent, Globacom worked with the market association and perched its nest at the popular Oremeji Street to host the life-transforming event.
As early as 7.00 am, the entrance to Oremeji and other adjourning streets became the cynosure of all eyes as different shapes and sizes of Glo branding materials brightened the streets in the green and white colours of Nigeria. The ambience could easily pass as the venue of a national event. As the production team was mounting the relevant materials to give shade and shape to the venue, questions were asked by the passersby on what was happening. The promo team members on ground did not hesitate to warmly provide the relevant answers – Globacom, the grandmasters of data, was there to do the draw that produced the first set of lucky winners of the prizes in the ‘My Own Don Beta’ promo. It is a promo carefully designed to empower Nigerians, particularly those in the bottom of the pyramid.
Not long after, the venue was filled with traders, artisans, visitors and workers at the ever–busy Computer Village who converged on the venue to witness the emergence of the first set of winners.
Also at the venue were media men from the print and electronic media and press photographers, strategically positioned to capture every moment of the event.
How else could one explain the transparency of a draw which had in attendance the lottery regulators, Nigerian Lottery Regulatory Commission (NLRC), represented by Mrs Joy Okuna, an assistant director at Lagos Zonal office; the Nigerian Communication Commission, represented by its Lagos Zonal Office, Mr. Joseph Dimka; and the Lagos State Secretary to Government, Mrs Folashade Jaji, who was represented by Mrs Oyinade Nathan-Marsh.